Senior Digital Marketer

Thoughtful, compassionate communicator ready to roll up her sleeves and do what needs to be done. Digital communications professional specializing in building and expanding an organization’s impact through storytelling. Demonstrated experience managing multiple projects at once, from concept to completion. Adept at solving complex business issues and assessing impact. Self-starter with excellent written communication, critical thinking, presentation, collaborative, and independent decision-making abilities. Excellent interpersonal skills. Able to lead and motivate cross-functional teams with or without direct authority. 

Areas of Expertise

Social Media Management | Internal Communications | Proofreading and Editing | Email Marketing | Relationship Management | Brand/Community Management | Research and Reporting 

Technical and Software Skills

Google Analytics | Hubspot | Sitecore CMS | WordPress |  Constant Contact |  HTML | Facebook Insights Microsoft Word/Excel/PowerPoint | Meltwater Media Monitoring | Paid Media | SEO

Professional Experience

CLA (CliftonLarsonAllen), Minneapolis, MN                                                             July 2015 – December 2019

Senior, Digital Marketing, October 2018 –  December 2019 

• Developed, coordinated, and executed the social media communications and content plan for 44,000+ followers across 5 platforms.
• Strengthened social media audience and engagement by 53% and interactions by 159% when compared to the previous year as the leader of an initiative to encourage grassroots social media engagement among our 6,000+ employees.
• Established and tracked critical KPIs for social media marketing engagement, synthesizing results for continuous improvement.
• Boosted website visits from social media by 97% from through increased post frequency, engaging and varied content development, and employee post advocacy.
• Collaborated on a Paid Media initiative, which created and executed a brand awareness digital media buy in nine markets.
• Trained thousands of employees across the organizational matrix on social media governance, strategy, and best practices.
• Served as the go-to firmwide resource center for social media communications, from basic training and audience insights to new account development strategy.

Associate, Digital Marketing             July 2015 – October 2018

• Executed and supported internal and external communications across a range of platforms.
• Managed firmwide intranet: Collaborating with internal stakeholders about page design and content, optimizing content and pages for user experience, creating and publishing editorial content, and providing technical support.
• Loaded, formatted, and edited external website and email content.
• Accelerated the firm’s social media presence (LinkedIn, Facebook, Twitter, Instagram), creating and maintaining a content calendar and advising on social media best practices.

 

Brave New Workshop Comedy Theatre, Minneapolis, MN                                 September 2012 – July 2015

Marketing Campaign Manager

• Designed and refined brand strategy, including editorial content creation, copywriting, email and social media marketing, press release writing, new patron development, and event promotions.
• Increased audience size by nearly 10% over two years by attracting new and existing patrons.
• Built and developed a cross-functional team to develop a new patron loyalty program.
• Developed brand identity of the building’s secondary theatre space, the ETC Theatre.
• Built and maintained external promotional partnerships to support theater activities.

 

University of St. Thomas, Minneapolis, MN             May 2012 – August 2012

Assistant Director, MBA Admissions

• Advised prospective UST MBA students about program admission standards and requirements, program attributes, format, content, student experience and available services.
• Reviewed program applicants for organizational fit.
• Wrote for Opus Magnum, the MBA program’s blog.

 

FINNEGANS, Inc., Minneapolis, MN                         February 2012 – May 2012

Social Entrepreneurship Intern

• Recruited, trained, and managed a “Street Team” of volunteers to conduct product samplings and to promote the FINNEGANS brand and mission.
• Organized a food drive within the St. Thomas MBA program to benefit the Emergency Food Shelf Network, collecting enough food and money enough to feed a family of four for a month.

 

Education

Masters of Business Administration (MBA), Non-Profit and Marketing

University of St. Thomas, Opus College of Business, Minneapolis, MN                                  

Bachelor of Arts (BA), English and French Studies

University of Minnesota, Minneapolis, MN

 

Community Involvement

CLA Corporate Social Responsibility Team – Minneapolis Office

Open Arms Minnesota – Volunteer

Wags & Whiskers Animal Rescue – Dog Foster

Minnesota Interactive Marketing Association (MIMA) – Sponsorship Committee

Four Humors Theater Company – Treasurer, Board Member

 

Other Interests

Cooking and baking 

Reading

Trivia

Dishwasher tetris

Coffee